Branding & design

For Martell Cordon Bleu

For Maison Martell, Mathilde de l'Ecotais deploys her photographic technique to serve an exceptional universe.
From this encounter between the artist and the brand was born a dialogue between the image and the cognac, between matter and light.
Deep blue and luminous gold, the signature colors of Martell Cordon Bleu, blend in fluid, abstract movements, evoking the grapes and the richness of the liquid in a handcrafted gesture. Axelle de Buffévent, Creative Director at Pernod Ricard, approached Mathilde and entrusted her with the creation of the film and the advertising campaign rolled out across five continents.

These textures, derived from his photographic work, gave life to a limited edition of the packaging as well as an advertising film where the Martell spirit is revealed in all its visual sensuality.